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Su-vastika — A Rotomag Company
Kunwer Sachdev — founder of Su-Kam and mentor to Su-vastika
Founder & Mentor

Kunwer Sachdev

“India's Inverter Man”

The man who powered Indian homes. Founder of Su-Kam, mentor and co-founder behind Su-vastika — over 30 years turning power-electronics engineering into brands that reached district towns and 90+ export markets.

30+
Years Building
₹1,200 Cr
Peak Revenue
90+
Countries Exported
2,000+
Dealers Built
The Story

From a Delhi Workshop to 90+ Countries

Kunwer Sachdev built Su-Kam from a small workshop in Delhi into India's defining inverter brand — ₹1,200 crore in peak annual revenue, exports to over 90 countries, and a dealer network of 2,000+ that reached district towns nobody else bothered with.

He started from scratch — famously once selling pens — and without formal business-school training built one of India's most trusted hardware brands over 30+ years. He manufactured in India when competitors assembled imports, invested in R&D when the easy money was in trading, and stood behind warranties even when honouring them was unprofitable.

“We didn't sell inverters. We sold the assurance that life keeps moving when the grid doesn't.”

After navigating NCLT proceedings and a painful restructuring of Su-Kam, he launched Su-vastika with Khushboo Sachdev as his second chapter, and later Kunwwer.ai to encode 30 years of operational pattern-recognition into AI tools for the next generation of Indian founders.

Ventures

Three Chapters

Su-Kam Power Systems Ltd

1988 – 2017
Founder & Managing Director
  • Founded in a Delhi workshop; grew to India's most trusted inverter brand.
  • Manufactured inverters, UPS and solar products domestically when most competitors assembled imports.
  • Built India's first 3-phase solar PCU in 2006 — six years before national policy mandated it.
  • Exported to 90+ countries across Africa, GCC, Southeast Asia and Latin America.
  • Peak annual revenue of ₹1,200 crore on a 2,000+ dealer network.

Su-vastika

Post-2018
Mentor & Co-founder
  • Second-chapter venture in solar and lithium energy storage for emerging markets.
  • Co-founded with Khushboo Sachdev, the company holds 25+ patents in clean-energy technology.
  • Covered internationally by The Guardian Nigeria (Sept 2022).

Kunwwer.ai

Current
Founder
  • An AI co-pilot for Indian founders, not a chatbot wrapper.
  • Legal Shield — contract scanning built on Su-Kam's real NCLT, IBC and dealer-dispute experience.
  • Marketing Engine — trained on Su-Kam's actual campaign data.
  • Export Hub — compliance mapping for 90+ markets (SONCAP, ESMA, Halal, LC mechanics).
Recognition

Awards & Honours

1993

Bharat Shiromani Award

Received from Dr. Balram Jakhar.

2009–10

ELCINA-EFY Award for Excellence in R&D

For inverter & UPS innovation at Su-Kam.

2011

Entrepreneur of the Year

Entrepreneur India Awards.

2017

India's Most Respected Entrepreneurs

Hurun India list.

Pattern Library

Areas of Expertise

Legal

Personal guarantees, NCLT proceedings, IBC mechanics, jurisdiction clauses, dealer disputes.

Marketing

Category-rewriting campaigns (the Su-Kam “lifetime warranty”), dealer-meet model as moat.

Exports

SONCAP, ESMA, Halal certification, letter-of-credit mechanics, country-specific warranty law.

Manufacturing

Made-in-India hardware at scale; R&D investment in an import-dominated sector.

Distribution

A 2,000+ dealer network reaching district towns nobody else bothered with.

In Print

Featured in Books

Connect the Dots

Rashmi Bansal · 2010

20 self-made entrepreneurs without an MBA — Kunwer's chapter covers the early Su-Kam years.

Making Breakthrough Innovation Happen

Porus Munshi · 2009

“How 11 Indians Pulled Off the Impossible” — includes the inverter-industry breakthroughs at Su-Kam.

Booming Brands

Harsh Pamnani · 2018

Made-in-India brands and their playbooks; Su-Kam profiled as a category creator.

The Engineering Mindset Behind Su-vastika

Three decades of building power-electronics brands — manufacturing, R&D, dealer trust and warranty discipline — now shape Su-vastika's lithium and solar energy-storage products.